According to Magdalena Krucz, the main 'products' of Polish foreign tourism are its urban and cultural aspects, mainly city breaks.
Germans have always been the largest group of visitors, but recently, the industry has observed a growing number of American tourists.
"It is because of the great reputation that we have made for ourselves by helping Ukraine," Krucz said, adding that the tourists are mostly Americans of Polish origin who visit the country to look for their roots.
The Polish Tourism Organisation also recorded an upsurge in Czech visitors, particularly at the seaside, who chose Poland for proximity and good infrastructure.
"Poland has become trendy and can be called 'the Czech Croatia'," Krucz said.
She mentioned 'the phenomenon' of guests from the Middle East. The figures showed that every week, around 70 planes from the United Arab Emirates, Qatar, Saudi Arabia, and Kuwait arrive in Poland.
Krucz said they usually come with whole families, stay in luxurious suites, and prefer to keep to themselves. She told PAP that Arab tourists appreciate Poland for its value for money and sense of security.
Krucz assessed that the Polish tourism industry can expect a growing popularity but should target individual tourism, citing an example of countries that try to stem mass tourism through restrictions. (PAP)
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